Longer search queries becoming more popular. Time to rethink your content strategy!
According to Hitwise Data, 3+ word keyphrase search queries are showing an upward trend.
Hitwise Data on keyword trends. click on image for pdf report
Its surprising to see more and more people using 3 or more words in the search box. So if you were thinking about buying keywords like “digital camera” and compete with big box stores or the manufactures who have big bucks to go for it, now you can save your self some precious $$$ and bid for keyphrases like
- where to find cheap digital camera
- which digital camera is best
- digital camera free shipping
This is just an example of how you can play with your main keyword and lower your PPC cost per click.
This is perfect for long tail keyword targetting as it is much easier to target these long tail keywords in the content of the page using various components like page title, H1 headings and bold text types.
Look out for the next report for more interesting trends
