Look at your yahoo store click trails analysis page and it will show that the customers come to the store pages from various organic and non-organic listings, view some pages, add some items to the cart and then just leave.
Cart abandonment is the quiet common on online stores. But you can really make some simple changes to the yahoo store checkout pages namely cart contents, shipping and billing page and reduce the non-checked out carts.
- Make your Yahoo Store Checkout Pages resemble your store design. It requires an advance level programming skills for installing the layout on the checkout or you can order this yahoo store checkout design service.
- On the cart page itself (http://order.store.yahoo.net/cgi-bin/wg-order?catalog=yourstoreid) , add some html below the cart table through RTML showing your store’s usp.
- Go to this page and grab the Yahoo Secure Badge Code. Add this code on the cart page as well as on the checkout pages by going to the checkout manager >> global settings >> checkout wrapper. Make sure you grab the https secure server code.
- It is not a bad idea to offer a coupon on the shipping and billing pages to be shown once the order is completed. Like “Complete your checkout and get 5% off for your next order”. The coupon code can be added on the confirmation page. A nice incentive!
- It is debatable whether to have a single page checkout or multiple page with separate shipping and billing pages. I think if your site has deeper navigation, you should have a single page checkout.
I would like to hear some comments from you all as to what you think are pros and cons of a single and multiple page checkout.
