Now Bing comes along – would you be binging a few days down the line?
Isn’t it surprising that just when I was speaking about search engines and how in future we may see changes that will make present day search engines look like teddies in front of them……. and there comes along another search engine –this time from Microsoft . An irony of sorts since Microsoft once upon a time shrugged its massive software shoulders at Google and its effort to popularize its own search engine. But that’s how the cookie crumbles, I suppose.
Bing seems to be cool just because it is so unMicrosoft. I visited bing.com out of curiosity and because it is my job to dig into such stuff and more because my job depends on it. As an SEO expert, I was more than curious, I will admit. And what do I find? Bing.com has options to connect to Facebook and Twitter! I am duly impressed. Frankly I did not have the patience to go through the video but read the text in detail. And Lo! Once again a déjà vu moment for me. Right here on my blog I discussed the future of SEO and emphasized the need for a holistic approach. My logic was simple –if we only optimize our sites for existing search engines and forget content we would land up in a mess when some new search engine crops up with an altogether different search algorithm.
Now let us ponder on the text provided by bing.com (I am still wondering if it from the same Microsoft?) It seems that the new platform will provide a decision engine which will make our search lives simpler and richer in experience. I suspect this ‘decision engine’ lexicon has been lifted from an artificial intelligence book and based on decision support systems or DSS. Anyway most of us are copying someone else’s ideas all the time so why not Microsoft. The point I want to make here is that Bing is trying to embed intelligence into its search engine. By doing this it will change the rules of SEO. Depending on its success, web masters would have to redesign their websites to meet the new criteria. All those who have grown up on keywords, will have to change. I am simply exhilarated at the prospect and hope Bing succeeds.
Microsoft is a business entity not a software company. Who said this? Even in Bing they have tried to push in the money angle by providing price predictor and such groovy tools. I don’t have the details yet, but I would advice everyone to keep a close watch on Bing.
Another paradox is buzzing in my mind. What if the SEO needs of Google and Bing are entirely different? How would an SEO expert deal with this kind of a situation? I suppose it all depends on the success of Bing. If it becomes wildly successful we may all be faced with a dilemma – Google or Bing? But to become successful, Bing would need website owners to register on their search engines. Indeed a Catch 22 situation. Microsoft would find it really hard to break into the Google clientele – so much of money is associated with adwords, Pay per click, Adsense and all that .Google search engine is not a search engine- it is an entire ecosystem. It will be interesting to see the victor emerge from this new battle.
Meanwhile my question remains unanswered. What would web masters do now? Create two sister sites, one each for Google and Bing? Or hitch their bandwagon to a single search engine? We will have to wait for more details to emerge from Redmond before we can speak on it further.
What gets me all excited about Bing? It has been a long time since anything from Microsoft has excited me. Bcos Bing is so unMicrosoft like. Bing.com has no reference to Microsoft except at the end of the text when they sign off with ‘Bing Team, Microsoft’. Is Microsoft trying to keep its stodgy image away from its new product? If so why? Maybe there is an attempt to decouple Bing from its other products. I am speculating because all this will impact SEO in a significant way. We may have to build websites which cater to radically different search algorithms. Bing is only the beginning. Search will have more and more intelligence built in. It will be as if we are speaking to human beings not machines. Can we then afford to build websites which speak only to machines?
my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.
Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.
i have been evaluating the search results of Microsoft Bing compared to Google and they are comparable. Bing gives almost the same relevant search results just like Google.
Bing search engine gives almost the same search results as Google. Looks like Google will now have a tough competition when it comes to search engine technology.
Bing does give search results much like Google but i would have to say that Google still gives more relevant search results
i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.
my default search engine is Yahoo but now i am using BING because it is much better than Yahoo. i heard that Bing search engine would power Yahoo search also.
i would have to say that Google is slightly better than Bing search engine”,,
well, you can never get wrong wether you use Bing or Google, they are both very good search engines .