Make your Yahoo Store more visible to search engines by optimizing it for search engines. There is a new economic alternative to costly PPC programs that generate traffic to your Yahoo Store. The solution is RTMLWise’s Complete SEO Package. The enhancements that are included in the package are beneficial to search engine rankings and completely safe to your Yahoo Store.

The package includes

• Breadcrumbs
• Text Based Side Navigation Bar
• Related Items
• Categorized Site Map
•  Dynamic Title Meta Tags
• Dynamic Keywords & Description Meta Tags
• Alt Tags on Images

All of these features increase rankings and can instantly lead to better conversions more clicks. Based on recommended search engine practices, these features will make your Yahoo Store more compatible for major search engines. RTMLWise’s Complete SEO Package increases keyword density, content relevancy, and installs proper meta tags, which will bring lots of traffic to your Yahoo Store.

Large groups of items on the section pages of your Yahoo Store, can confuse and wear a customer out. What is the solution to this problem? Pagination.

Yahoo Store Pagination Q&A 

What is Pagination?

 - Pagination is a module that divides long section pages into multiple pages ( Example: “Page 1 2 3 Next”). This module breaks extensive item lists into a simple and clear list of inventory.

 Why Should I Add the Pagination Feature to Your Yahoo Store? 

- By adding the pagination feature, you can immediately simplify your Yahoo Store’s layout. Long section pages can take a long time to load which can lead to a customer losing interest. By breaking the section pages up, you keep the customer engaged and not waiting for the page to load. If you add pagination to your Yahoo Store, you can assist the customer in focusing on specific products without overwhelming them. Pagination is also beneficial for search engine optimization.

  How Does Yahoo Store Pagination Work?

- RTMLWise.com has developed two pagination modules: Basic and Advanced. Both systems can easily be controlled through global variable.

Can I Turn the Pagination Feature Off for Certain Pages in My Yahoo Store?

- Yes you can turn the pagination feature off for any selected pages.
Visit RTMLWise.com to learn more about Yahoo Store Pagination.

At one point or another we have all come across an annoying 404 Error Page while shopping in a Yahoo Store. They are frustrating and often leave a customer with no where to go afterward. RTMLWise.com proposes a great idea for Yahoo Store owners; instead of avoiding those frustrating those pages, CUSTOMIZE THEM!

Want your products to reach more consumers? If so, then you should consider signing up your Yahoo Store up for Google Base Feeder Services through RTMLWise.com. This service will allow shoppers to quickly find products after submitting them in the Product Search. This service will in turn, deliver your Yahoo Store with more traffic and may help you increase sales.

Here are a just a few advantages of signing up for Google Base Feeder Services with RTMLWise:

• Unlimited Products- There is no limit to the amount of products a Yahoo Store can enter monthly
• Automatic-Almost hands-free with no feeder software or templates to install
• Reliable- Submission technology used for over 5 years
• Custom Exclusion- Exclude any products to exclude from submission
• Options- Product options are submitted in description
• Publication Date Detection-Submissions skipped when your store data has not been changed.

RTMLWise.com will export all of your items for you to the Google Base on a regular basis. The submissions are done often and will be picked up by Google as soon as Google crawls the new files. RTMLWise.com searches for changes within your store and ques the submission.

Many times you tried to buy something online and wanted to know what experience other customers had with the same item. Like a camera or LCD TV. You must have seen on web stores like www.bestbuy.com, www.buy.com, www.newegg.com etc that they offer Product Reviews for the item they sell.

A customer can read what the other customers feel about the same item.

We now offer a Product Reviews for Yahoo Store

Here is how it works on the front end:

• Customer lands on the item page
• Looks at your item
• Sees how many ratings that item has
• Click on View Ratings to read all the item reviews
• Can add her own review by filling out and submitting the review form

Here how it works on the back end:

• Everytime somebody submits a review, the merchant gets an email
• The review is approved or denied based on the content of the review
• The review page gets updated automatically and displays on item page

Benefits of Yahoo Store Product Rating / Review Module

• Customers believe the experience of other shoppers
• Builds a community
• Adds valuable content to your item pages
• Better SEO as it will contain most keywords which customer themselve use often to find that item

Yahoo on Aug 1st, 2007 introduced Yahoo Store Coupon Feature to Yahoo Merchant Solutions Starter Account. This feature was previously only available to Standard and Advance Accounts.

For Yahoo Store Merchants looking for ways to increase their sales from now thru holiday season, this can prove to be a very effective tools. You can create a coupon for Free Shipping, $ off an order & % off an order. It is upto you to run it across the store or offer it only on few yahoo store items.

The Coupon can be set to run indefinitely or expire on a particular day. You can also link the coupon code to your links which you provide to different marketing campaigns so that when any link comes from these campaigns, the resulting cart page will automatically show that coupon and apply it.

Thank you Yahoo! for offering this must have feature for all the store owners.

Many times our clients ask us,

“how can I send upc, manufacturer,brand or part num info for my yahoo store item to comparison search engines like Yahoo Shopping, Bizrate, Shopzilla, Shipping etc.?”

The comparison search engines pull up all the information from your OBJINFO.XML or CATALOG.XML file. This file is processed and fed to the shopping engines automatically. But you can add some fields to it other than what are there by default.

Here is how you would do that:

1. Log on to the store editor

2. Go to catalog manager

3. Click on Manage your tables

4. Click on default-table or the table you want to add the fields too.

5. Locate Shopping Fields and click on edit

6. From the Select Field drop down, select manufacturer and click on add field. (you can mark it required so that anybody entering the items has to enter the manufacturer name)

7. Click update

8. Click on Save Button

9. Go back to store editor and edit your items to add the manufacturer.

We do recommend that you have these fields populated in your yahoo store items if you are on shopping engines:

• Manufacturer
• UPC/ISBN/EAN
• Manufacturer Part Number
• Brand
• Merchant Category
• Condition
• Brand
• Size if you in clothing business
• Gender
• Age Group if you sell dvd, video games etc.

Better classification of your items increases your chances for a better placement in the shopping search engines and also letting customers choose the correct item they want. Its half the battle won when somebody clicks on a comparison search engine listing. Having the items setup correctly will save you from any extra clicks and cpc costs.

We also offer Site Wide property addition and updating in case you want to do the bulk changes.

Well this is getting more and more debatable now. With the latest Google update, it is more clear now that it is giving more and more importance to the content within the <body> tags of your Yahoo Store pages. It makes more sense to place your most relevant content right below the <body> tag. It really helps to put a tagline containing your most relevant keywords right below the body tag so that it picked up by googlebot. If you can use headline tags like h1, h2, h, it gives more weight to your keywords and google likes it too.

It will be an added bonus if you put in your metas too. Google does show meta information on the results pages. MSN and Yahoo still gives some weight to the keywords and description as the description content appears in SERPs.

So the meta tags may not work 100% by themselve like they used to be but it can definitely add some keyword relevancy to your yahoo store pages.

How to add unique tags to your pages?

For Stores using default templates: You can override the variables for keywords and head-tags on the pages and fill them up with the relevant keywords and description tags.

For Yahoo Stores using custom templates: This can be taken care of easily by using dynamic meta tags which automatically add unique metas to each and every page, old or new page. Click here for Yahoo Store SEO Templates which can be installed on your store. The keywords, titles and description tags are generated automatically based on the content you have on that item or section page. The values can easily be changed if you want.