Many times our clients ask us,
“how can I send upc, manufacturer,brand or part num info for my yahoo store item to comparison search engines like Yahoo Shopping, Bizrate, Shopzilla, Shipping etc.?”
The comparison search engines pull up all the information from your OBJINFO.XML or CATALOG.XML file. This file is processed and fed to the shopping engines automatically. But you can add some fields to it other than what are there by default.
Here is how you would do that:
1. Log on to the store editor
2. Go to catalog manager
3. Click on Manage your tables
4. Click on default-table or the table you want to add the fields too.
5. Locate Shopping Fields and click on edit
6. From the Select Field drop down, select manufacturer and click on add field. (you can mark it required so that anybody entering the items has to enter the manufacturer name)
7. Click update
8. Click on Save Button
9. Go back to store editor and edit your items to add the manufacturer.
We do recommend that you have these fields populated in your yahoo store items if you are on shopping engines:
- Manufacturer
- UPC/ISBN/EAN
- Manufacturer Part Number
- Brand
- Merchant Category
- Condition
- Brand
- Size if you in clothing business
- Gender
- Age Group if you sell dvd, video games etc.
Better classification of your items increases your chances for a better placement in the shopping search engines and also letting customers choose the correct item they want. Its half the battle won when somebody clicks on a comparison search engine listing. Having the items setup correctly will save you from any extra clicks and cpc costs.
We also offer Site Wide property addition and updating in case you want to do the bulk changes.
