Scanning text is a method frequently used by page viewers. Many readers on the web don’t typically read that much. They skim the page of the site to gather general information about what it is that the site is about. The eye is naturally directed to perceive web pages in a particular way. But just how much are they (not) reading? Recent studies have shown at most users have time to view about 28% of the pages content.

image copyright: useit.com

Nielson Norman’s eyetracking studies used a “heatmap” to see how users look at different parts of a web page.

Due to the fact that web page viewers are not actually reading the details of web pages, the features of a site are not always being used to their maximum capabilities. Research has shown that clicking hypertext is the action made most by web page viewers. Second is clicking buttons on the page, while simply clicking the “Back” button comes in third.

Here are a few recommendations for your Yahoo Store:

• Have most important links in header
• Create a text based navigation bar
• Turn item names into bold or headline text
• Move order button to top of page
• Keep description within first fold of the page
• Place Yahoo Store crossells on right navigation bar

 Revise your Yahoo Store item pages to better suit the eye.

In this day and age, email is one of the best ways to spread information to a large audience that is cheap and effective. So why not use emails to get the word out about your Yahoo Store?

An RTMLWise newsletter for Fjorn Scandinavian Yahoo Store.

Email Marketing will allow you to reach past customers and prospective buyers and inform them about new updates about your Yahoo Store. This is a great and cost efficient way to reach a mass audience. RTMLWise offers an effective email marketing service.

Here’s what RTMLWise Email Marketing Service includes:

• Setup and design of an initial template
• Transfer or entrance of current mailing list into newsletter management campaign
• Maintenance and updates of mailing list
• Content of newsletter
• Promotion of products from your Yahoo Store with links in the newsletter
• Create a draft of each edition of the newsletter with you as the editor
• Email the newsletter to entire mailing list
• Supply you with data about the newsletter’s performance

Your Yahoo Store can greatly benefit with the usage of RTMLWise Email Marketing Services.

RTMLWise.com helped launch these recent Yahoo Stores:

Accessory Export Wholesale

Neck Charms

Bliss Diaper Bags

Givings Greetings 

 Miss Couture

Visit RTMLWise.com, if your interested in launching your own Yahoo Store.

Large groups of items on the section pages of your Yahoo Store, can confuse and wear a customer out. What is the solution to this problem? Pagination.

Yahoo Store Pagination Q&A 

What is Pagination?

 - Pagination is a module that divides long section pages into multiple pages ( Example: “Page 1 2 3 Next”). This module breaks extensive item lists into a simple and clear list of inventory.

 Why Should I Add the Pagination Feature to Your Yahoo Store? 

- By adding the pagination feature, you can immediately simplify your Yahoo Store’s layout. Long section pages can take a long time to load which can lead to a customer losing interest. By breaking the section pages up, you keep the customer engaged and not waiting for the page to load. If you add pagination to your Yahoo Store, you can assist the customer in focusing on specific products without overwhelming them. Pagination is also beneficial for search engine optimization.

  How Does Yahoo Store Pagination Work?

- RTMLWise.com has developed two pagination modules: Basic and Advanced. Both systems can easily be controlled through global variable.

Can I Turn the Pagination Feature Off for Certain Pages in My Yahoo Store?

- Yes you can turn the pagination feature off for any selected pages.
Visit RTMLWise.com to learn more about Yahoo Store Pagination.

At one point or another we have all come across an annoying 404 Error Page while shopping in a Yahoo Store. They are frustrating and often leave a customer with no where to go afterward. RTMLWise.com proposes a great idea for Yahoo Store owners; instead of avoiding those frustrating those pages, CUSTOMIZE THEM!

Looking for some cohesion within your Yahoo Store? A simple way to incorporate an element of consistency is to add a personalized checkout page in your Yahoo Store. The generic page provided by Yahoo can be boring, confusing, and lack your site’s sense of individuality. This feature can create a clearer display for customers, preventing any confusion. By customizing your Yahoo Store’s checkout page, you improve branding and will witness an increase in conversions.

Click http://www.fjorn.com/to see how this feature works

Visit RTMLWise.com to learn more about customizing your Yahoo Store’s Checkout Page.

Want your products to reach more consumers? If so, then you should consider signing up your Yahoo Store up for Google Base Feeder Services through RTMLWise.com. This service will allow shoppers to quickly find products after submitting them in the Product Search. This service will in turn, deliver your Yahoo Store with more traffic and may help you increase sales.

Here are a just a few advantages of signing up for Google Base Feeder Services with RTMLWise:

• Unlimited Products- There is no limit to the amount of products a Yahoo Store can enter monthly
• Automatic-Almost hands-free with no feeder software or templates to install
• Reliable- Submission technology used for over 5 years
• Custom Exclusion- Exclude any products to exclude from submission
• Options- Product options are submitted in description
• Publication Date Detection-Submissions skipped when your store data has not been changed.

RTMLWise.com will export all of your items for you to the Google Base on a regular basis. The submissions are done often and will be picked up by Google as soon as Google crawls the new files. RTMLWise.com searches for changes within your store and ques the submission.

Many times you tried to buy something online and wanted to know what experience other customers had with the same item. Like a camera or LCD TV. You must have seen on web stores like www.bestbuy.com, www.buy.com, www.newegg.com etc that they offer Product Reviews for the item they sell.

A customer can read what the other customers feel about the same item.

We now offer a Product Reviews for Yahoo Store

Here is how it works on the front end:

• Customer lands on the item page
• Looks at your item
• Sees how many ratings that item has
• Click on View Ratings to read all the item reviews
• Can add her own review by filling out and submitting the review form

Here how it works on the back end:

• Everytime somebody submits a review, the merchant gets an email
• The review is approved or denied based on the content of the review
• The review page gets updated automatically and displays on item page

Benefits of Yahoo Store Product Rating / Review Module

• Customers believe the experience of other shoppers
• Builds a community
• Adds valuable content to your item pages
• Better SEO as it will contain most keywords which customer themselve use often to find that item

Yahoo on Aug 1st, 2007 introduced Yahoo Store Coupon Feature to Yahoo Merchant Solutions Starter Account. This feature was previously only available to Standard and Advance Accounts.

For Yahoo Store Merchants looking for ways to increase their sales from now thru holiday season, this can prove to be a very effective tools. You can create a coupon for Free Shipping, $ off an order & % off an order. It is upto you to run it across the store or offer it only on few yahoo store items.

The Coupon can be set to run indefinitely or expire on a particular day. You can also link the coupon code to your links which you provide to different marketing campaigns so that when any link comes from these campaigns, the resulting cart page will automatically show that coupon and apply it.

Thank you Yahoo! for offering this must have feature for all the store owners.

Ever wondered why some website urls have their logos displayed on the browser address bar?

Well, they are the “Favorite Icon” aka FavIcon. The advantage of having a favicon added to your web store that it makes it easier to recognize it from the list of Favorites (Internet Explorer), Bookmarks(Netscape, Firefox, Opera, Safari etc)

The FavIcon also appears on the page tabs in IE, Firefox or Safari.

You can choose any graphic to show up as your favicon.

Advantages of Favicon for your Yahoo Store

• It helps brand your site with a nice little icon that is easily recognizable.
• Helps find your site from the Bookmarks list.
• Makes your store look more professional and cutting edge.

There is a nice tool available from http://tools.dynamicdrive.com/favicon/ where you can upload your logo or part of your logo and it creates a favicon for you.

Once you have your favicon ready, follow these step to use it for your yahoo store:

1. Log on to your store manager
2. Go to Store Editor
3. go to Files
4. Upload your newly generated favicon.ico file.
5. Click on variables
6. Locate head-tags variable in about middle of the page.
7. add this to the end of whatever the code is in this variable box

   <link rel="shortcut icon" href="/lib/yourstoreid/favicon.ico" />

   replace yourstoreid with your actual store id and favicon.ico with your actual favicon filename.

8. Update
9. Verify that you see the newly uploaded favicon in the address bar now
10. Publish the store and go to the live site to confirm

If you need any help in setting it up on your store, please feel to contact us.