Scanning text is a method frequently used by page viewers. Many readers on the web don’t typically read that much. They skim the page of the site to gather general information about what it is that the site is about. The eye is naturally directed to perceive web pages in a particular way. But just how much are they (not) reading? Recent studies have shown at most users have time to view about 28% of the pages content.

image copyright: useit.com

Nielson Norman’s eyetracking studies used a “heatmap” to see how users look at different parts of a web page.

Due to the fact that web page viewers are not actually reading the details of web pages, the features of a site are not always being used to their maximum capabilities. Research has shown that clicking hypertext is the action made most by web page viewers. Second is clicking buttons on the page, while simply clicking the “Back” button comes in third.

Here are a few recommendations for your Yahoo Store:

• Have most important links in header
• Create a text based navigation bar
• Turn item names into bold or headline text
• Move order button to top of page
• Keep description within first fold of the page
• Place Yahoo Store crossells on right navigation bar

 Revise your Yahoo Store item pages to better suit the eye.

In this day and age, email is one of the best ways to spread information to a large audience that is cheap and effective. So why not use emails to get the word out about your Yahoo Store?

An RTMLWise newsletter for Fjorn Scandinavian Yahoo Store.

Email Marketing will allow you to reach past customers and prospective buyers and inform them about new updates about your Yahoo Store. This is a great and cost efficient way to reach a mass audience. RTMLWise offers an effective email marketing service.

Here’s what RTMLWise Email Marketing Service includes:

• Setup and design of an initial template
• Transfer or entrance of current mailing list into newsletter management campaign
• Maintenance and updates of mailing list
• Content of newsletter
• Promotion of products from your Yahoo Store with links in the newsletter
• Create a draft of each edition of the newsletter with you as the editor
• Email the newsletter to entire mailing list
• Supply you with data about the newsletter’s performance

Your Yahoo Store can greatly benefit with the usage of RTMLWise Email Marketing Services.